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Friday, April 6, 2018

Twitter Reacts to ASOS's Plus-Size Model Vivian Eyo-Ephraim

ASOS continues to demonstrate the importance of inclusivity in fashion, earning a seal of approval from social media for one of its newest models.

The retailer, which previously used unaltered images in a 2017 swimwear campaign, has seen a surge of positive responses on Twitter for an image from its 2018 swimwear line. As pointed out by Pop Sugar, the picture features plus-size model Vivian Eyo-Ephraim looking stunning in a yellow bikini. Many feel the decision to cast Vivian is an important step toward increased representation in fashion.

Social media has been rapidly sharing Vivian's photo, highlighting their appreciation for the show of "some REAL diversity". "This is the first actual plus-sized model I’ve ever seen," one user tweeted. Another follower even felt encouraged, saying: "I think this is the first time I have ever looked at a bikini model and thought "maybe I could wear one too.""

ASOS PRAISED ON SOCIAL MEDIA FOR FEATURING PLUS-SIZE BIKINI MODEL

ASOS has been applauded on social media for featuring a plus-size model wearing a bikini on the retail site.

The term “bikini body” has been used in past marketing campaigns to imply that women should try and achieve a certain body ideal in order to proudly don a bikini when the summer comes around.

However, the inclusion of a plus-size model wearing a bright yellow bikini on the ASOS website is winning serious praise for showing that women of all shapes and sizes should feel no qualms about baring all on the beach.

Vivian Eyo-Ephraim is represented by Bridge Models and has previously worked as an extra on TV.

A few days ago, an individual on Twitter drew her followers’ attention to a selection of photos of Eyo-Ephraim that had been featured on ASOS advertising a halterneck-style yellow bikini.

Her tweet currently has more than 8,000 retweets and more than 31,000 likes, with many people expressing how much they admire ASOS for promoting inclusivity and diversity in the comments below.

“She's so beautiful and seeing my body shape being represented as well makes me so happy,” one person wrote.